Butcher BBQ All-Purpose BBQ Rub — Beef, Pork, Chicken & Turkey

• One rub, many uses: Beef, pork, chicken, turkey, vegetables, and more.
• Balanced barbecue flavor: Savory spices, gentle sweetness from sugar and brown sugar, and natural smoke flavor.
• For the smoker, grill, or oven: Add seasoning to low-and-slow barbecue, weeknight grilling, or holiday roasting.
• Works with injections and brines: Use it as an exterior seasoning after your preferred Butcher BBQ injection or brine.
• Two sizes: Convenient 13 oz shaker bottle or 2 lb bag.

A Great Finishing Seasoning for Thanksgiving Turkey

This is the BBQ Rub included in the Butcher BBQ Holiday Turkey Brine Kit. First brine your turkey using the Holiday Turkey Brine and included bags. Then remove it from the brine, pat the skin dry, and apply this rub to taste before smoking or roasting. Because the brine already adds seasoning, start lightly and adjust to your preference.

Planning Thanksgiving? Our Turkey Brine Guide and Calculator helps estimate brining time, brine and liquid amounts, and servings based on your bird's weight.

Beef: Adds a seasoned crust to brisket, steaks, and beef ribs without requiring a separate beef-only blend.

Pork: Complements pork shoulder, chops, and ribs; use alone or layer with a specialty rub to taste.

Chicken and turkey: Seasons the skin and exterior for smoking, grilling, or oven-roasting.

Vegetables: Adds savory barbecue flavor to grilled corn, potatoes, zucchini, and other favorites.

1. Pat meat or vegetables dry as appropriate for the recipe.
2. Apply a light, even coating of BBQ Rub; add more according to the size of the cut and your taste.
3. For brisket, pork shoulder, and ribs, season the exterior before smoking. For chicken, turkey, or vegetables, apply before roasting or grilling.
4. Because this seasoning contains sugar and brown sugar, watch for excessive browning over direct high heat.
5. Cook meats to the appropriate safe internal temperature using a food thermometer.

Pitmaster tip: An injection or wet brine seasons thicker cuts in a different way than a dry rub. Pair them when you want flavor inside the meat and a seasoned exterior, but account for salt from both.

• One shaker, multiple meats: Season beef, pork, chicken, turkey, and vegetables.
• Flexible cooking: Use on the smoker, grill, or in the oven.
• Pairs with Butcher BBQ brines and injections: Add an exterior seasoning layer after preparing the meat.
• Convenient sizes: Choose a 13 oz shaker or 2 lb bag.

Ingredients currently listed: Sugar, salt, paprika, brown sugar, monosodium glutamate (MSG), spices, chili pepper, caramel color, garlic powder, citric acid, polysorbate 80 (0.2%), natural smoke flavor, spice extractives, and not more than 2% silicon dioxide added to prevent caking.

Contains sugar and added MSG. Always check the package label for current ingredients, allergens, and nutritional information.

Available sizes: 13 oz shaker bottle and 2 lb bag. Choose your preferred size above.

For your next holiday turkey, explore the Holiday Turkey Brine Kit, which includes this BBQ Rub, Holiday Turkey Brine, a 2-pack of brine bags, and a recipe card. For help planning your bird, visit our Turkey Brine Calculator.