BUTCHER BBQ · COOKING INSPIRATION
Where This Rub Shines
SEASON IT. SMOKE IT. SERVE IT.
BIG FLAVOR
STARTS
RIGHT HERE.
STARTS
RIGHT HERE.
YOUR NEXT GREAT COOK STARTS HERE.
BUTCHER BBQ / RUBS & SEASONINGS
Premium BBQ Seasoning Rub Spice
Season with confidence, from weeknight grilling to championship barbecue.
FLAVOR PROFILE
01 Build bold flavor before the cook
02 Season beef, pork, poultry & more
03 Ready for the smoker, grill or oven
$9.99$14.99
Secure checkout · Butcher BBQ quality · Trusted by BBQ cooks
THE FLAVOR AT A GLANCE
Premium BBQ Rub — Savory All-Purpose BBQ Seasoning with a Touch of Brown Sugar
Savory flavor leads. A little sweetness brings it together. Butcher BBQ Premium BBQ Rub is an all-purpose barbecue seasoning for cooks who want more than a basic salt-and-pepper blend without turning dinner into a sweet or spicy dish. Garlic and celery notes lead the flavor, brown sugar adds just a light sweetness in the background, and black pepper rounds out the finish with gentle warmth.
Use Premium BBQ Rub on pork ribs, brisket, steaks, burgers, chicken, turkey, and wild game. It is just as useful for a weeknight grill as it is for a long weekend smoke. One shaker gives you a savory, balanced flavor across the menu.
BUTCHER BBQ · SEASON WITH CONFIDENCE
Find your flavor. Own the cook.
From the first shake to the final slice, the right seasoning makes every cook memorable.
BUTCHER BBQ · COOKING GUIDANCE
How to Use
Pat meat dry and apply an even coat before cooking. Start with a moderate amount on smaller cuts, then adjust to your taste. For brisket or pork shoulder, cover the surface evenly before smoking. For chicken and vegetables, a lighter coating may be all you need.
Pitmaster tip: Premium contains brown sugar and sugar. Keep an eye on the surface over high direct heat and move food to indirect heat if the seasoning begins to darken too quickly.
BUTCHER BBQ · THE DETAILS
Why You’ll Love This Rub
- Savory-first flavor: Garlic and celery notes lead rather than sugar or heat.
- Light brown sugar sweetness: Just enough sweetness to round out the seasoning without taking over.
- Gentle black pepper finish: A touch of warmth without making this a hot rub.
- Works across the grill: Season beef, pork, chicken, turkey, wild game, and vegetables.
- Ready to use: Sprinkle on before grilling, smoking, or roasting.
BUTCHER BBQ · THE DETAILS
Let Me Tell You More
Not every cook calls for a specialty rub. Sometimes you want one seasoning that feels right on a rack of ribs, a brisket, a tray of chicken, or a few steaks on the grill. Premium BBQ Rub fills that spot with a savory flavor that is layered without being complicated.
The garlic and celery notes are what you notice first. A little brown sugar sweetness follows, while black pepper gives the finish a gentle lift. Whether you are cooking low and slow or grilling dinner tonight, Premium brings a balanced barbecue flavor that lets the food stay at the center of the plate.
Ingredients & Nutritional Facts
Ingredients: Salt, brown sugar, sugar, paprika and other spices, dehydrated garlic, dehydrated onion, disodium inosinate, disodium guanylate, paprika oleoresin added for color, less than 1% silicon dioxide added to prevent caking.
Always check the package for the most current ingredient and dietary information.
Ask the Pitmaster
What does Premium BBQ Rub taste like?
Premium has a savory-forward flavor, with garlic and celery notes leading the way. Brown sugar adds just a light sweetness in the background, and black pepper brings gentle warmth to the finish.
Is Premium BBQ Rub sweet or spicy?
Neither sweetness nor heat dominates. It is primarily savory, with a little brown sugar sweetness and gentle black pepper warmth. It is a balanced option for everyday barbecue.
What meats can I use Premium BBQ Rub on?
Try it on brisket, steaks, burgers, pork ribs, pork shoulder, chicken, turkey, and wild game. Its savory profile also works on grilled or roasted vegetables.
What makes Premium different from Grill Master BBQ Rub?
Premium is a savory all-purpose rub with noticeable garlic and celery notes, light brown sugar sweetness, and a black pepper finish. Choose it when you want that particular layered flavor profile rather than a simpler everyday seasoning.
Can I use Premium BBQ Rub on brisket?
Yes. Apply an even coat to the brisket before smoking. Premium adds a savory seasoning layer to the exterior; the bark you develop will also depend on your smoker, temperature, and cooking method.
Is Premium BBQ Rub good on chicken and turkey?
Yes. It adds savory flavor with a little sweetness to poultry. Season the surface evenly before grilling, roasting, or smoking, and cook poultry to a safe internal temperature.
Can Premium BBQ Rub be used on pork ribs or pulled pork?
Yes. It is a good choice when you want a more savory barbecue profile rather than a heavily sweet rub. Apply it before smoking ribs or pork shoulder, and adjust the amount to your taste.
Can I season meat with Premium the night before?
Yes. Season the meat, then keep it refrigerated until cooking. Because Premium contains salt, use a moderate amount if you are also using a salty injection or another rub.
Will Premium BBQ Rub scorch over direct high heat?
Premium contains brown sugar and sugar, so its surface can darken or scorch over intense direct heat. Watch the crust closely and use indirect heat when needed.
Can I use Premium BBQ Rub on vegetables?
Yes. Toss potatoes, mushrooms, corn, or other vegetables with a little oil and season to taste before grilling or roasting.
What sizes is Premium BBQ Rub available in?
Choose the shaker bottle for everyday use or the 2 lb bag for larger cooks and frequent grilling.