Where This Rub Shines

Season with confidence, from weeknight grilling to championship barbecue.
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Our house blend. Your next go-to seasoning. Butcher BBQ Private BBQ Seasoning brings garlic, onion, herbs, and a touch of smoke together in one balanced, savory rub. Thyme, cilantro, and the other herbs blend into the overall flavor instead of competing for attention. The result is a distinctive seasoning that works just as well on a weeknight chicken dinner as it does on a weekend barbecue.
Private is savory first—not a sweet rub or a hot rub. Its combination of herbs and spices makes it a versatile choice for pork, poultry, beef, wild game, and vegetables. Reach for it when you want a flavor that feels like a well-rounded house seasoning rather than a single-note spice blend.
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From the first shake to the final slice, the right seasoning makes every cook memorable.

Pat the meat dry and sprinkle an even coat over the surface before cooking. Start with a lighter coating on smaller cuts or vegetables, then adjust to taste. For ribs, pork shoulder, or brisket, apply the seasoning before smoking and let your cooking method develop the exterior.
Pitmaster tip: Private contains sugar and molasses. Watch the surface during high-heat grilling and move food to indirect heat if it starts to darken too quickly.

Every pitmaster has a seasoning they keep close to the grill. Private is our take on that house blend: savory garlic and onion, herbs that blend together, and a subtle smoky finish. It has its own character without pushing the food into a strongly sweet, spicy, or single-herb direction.
Use it on smoked pork, grilled chicken, roasted turkey, brisket, or a pan of vegetables. When you want one versatile BBQ seasoning that brings a little something different to the table, Private is ready to go.
Ingredients: Sugar, salt, thyme, garlic, onion, smoke flavor, coriander, rosemary, cilantro, black pepper, red pepper, molasses, and paprika.
Check the package for the most current ingredient and dietary information.

Private is savory first. Garlic and onion lead, while thyme, cilantro, and other herbs blend into the overall flavor rather than standing out individually. A touch of smoke rounds out the finish.
Its overall taste is savory, not sweet or hot. The ingredient list includes sugar, molasses, black pepper, and red pepper, but the herbs and savory flavors work together as the main impression.
Private has a distinctive savory house-blend character with herbs and a touch of smoke. Premium is another versatile savory rub, with garlic and celery notes and light brown sugar sweetness. Choose Private when you want the blended herb-and-savory profile.
Try it on pork ribs, pork shoulder, chicken, turkey, beef, and wild game. It also works on grilled or roasted vegetables.
Yes. The savory herb blend works well on poultry without making one herb dominate. Apply an even coat before roasting, grilling, or smoking, and cook poultry to a safe internal temperature.
Yes. Season the brisket evenly before smoking. Private brings a savory herb-and-smoke character to the exterior; the bark you develop also depends on your cooking method.
Yes. Use it on its own for a savory barbecue profile or pair it with another rub if you want more sweetness or heat.
Yes. Toss potatoes, mushrooms, corn, or other vegetables with a little oil and season to taste before roasting or grilling.
Yes. Apply the rub, then keep the meat refrigerated until cooking. Adjust the amount if you are also using a salty injection or another seasoning.
It contains sugar and molasses, so the surface can darken or scorch over intense direct heat. Watch closely and move food to indirect heat if needed.
It is available in a shaker bottle for everyday cooking and a 2 lb bag for frequent grilling and larger cooks.