Butcher BBQ All-Purpose BBQ Rub — One Seasoning for Beef, Pork, Chicken, Turkey & Vegetables

One rub. More ways to cook. Season brisket, pork ribs, chicken, turkey, and vegetables with one dependable all-purpose BBQ rub. Butcher BBQ brings savory seasoning, gentle sweetness, and smoky flavor together in a blend made for the smoker, grill, and oven.

Built on David Bouska's barbecue experience, this versatile seasoning combines paprika, garlic, spices, and a touch of sweetness. Keep it handy for everything from a weeknight chicken dinner to a full barbecue cook—without reaching for a different rub every time you change meats.

Why Choose Butcher BBQ All-Purpose BBQ Rub?

• One rub, many uses: Beef, pork, chicken, turkey, vegetables, and more.
• Balanced barbecue flavor: Savory spices, gentle sweetness from sugar and brown sugar, and natural smoke flavor.
• For the smoker, grill, or oven: Add seasoning to low-and-slow barbecue, weeknight grilling, or holiday roasting.
• Works with injections and brines: Use it as an exterior seasoning after your preferred Butcher BBQ injection or brine.
• Two sizes: Convenient 13 oz shaker bottle or 2 lb bag.

A Great Finishing Seasoning for Thanksgiving Turkey

This is the BBQ Rub included in the Butcher BBQ Holiday Turkey Brine Kit. First brine your turkey using the Holiday Turkey Brine and included bags. Then remove it from the brine, pat the skin dry, and apply this rub to taste before smoking or roasting. Because the brine already adds seasoning, start lightly and adjust to your preference.

Planning Thanksgiving? Our Turkey Brine Guide and Calculator helps estimate brining time, brine and liquid amounts, and servings based on your bird's weight.

How to Use Butcher BBQ All-Purpose BBQ Rub

1. Pat meat or vegetables dry as appropriate for the recipe.
2. Apply a light, even coating of BBQ Rub; add more according to the size of the cut and your taste.
3. For brisket, pork shoulder, and ribs, season the exterior before smoking. For chicken, turkey, or vegetables, apply before roasting or grilling.
4. Because this seasoning contains sugar and brown sugar, watch for excessive browning over direct high heat.
5. Cook meats to the appropriate safe internal temperature using a food thermometer.

Pitmaster tip: An injection or wet brine seasons thicker cuts in a different way than a dry rub. Pair them when you want flavor inside the meat and a seasoned exterior, but account for salt from both.

Why This Rub Works Across Different Foods

Beef: Adds a seasoned crust to brisket, steaks, and beef ribs without requiring a separate beef-only blend.

Pork: Complements pork shoulder, chops, and ribs; use alone or layer with a specialty rub to taste.

Chicken and turkey: Seasons the skin and exterior for smoking, grilling, or oven-roasting.

Vegetables: Adds savory barbecue flavor to grilled corn, potatoes, zucchini, and other favorites.

Ask the Pitmaster

What meats can I use Butcher BBQ All-Purpose BBQ Rub on?

Use it to season beef, pork, chicken, and turkey, as well as grilled or roasted vegetables. Start with an even coating and adjust to taste for the size and type of food.

Is this BBQ rub good for Thanksgiving turkey?

Yes. This is the all-purpose BBQ Rub included in our Holiday Turkey Brine Kit. After brining your turkey, discard the used brine, pat the skin dry, and apply the rub before smoking or oven-roasting.

Is Butcher BBQ All-Purpose BBQ Rub sweet or spicy?

It is a balanced savory seasoning with some sweetness and smoky character. Its ingredient list includes sugar, brown sugar, paprika, garlic, chili pepper, and natural smoke flavor. Adjust the amount to your preferred seasoning level.

Does Butcher BBQ BBQ Rub contain sugar or MSG?

Yes. The current ingredient list includes sugar, brown sugar, and monosodium glutamate (MSG). Review the label for the most current ingredients and any dietary concerns.

Can I use this rub for both smoking and grilling?

Yes. Use it on low-and-slow barbecue or grilled foods. Because the rub contains sugar, watch closely during high-heat or direct-flame cooking to avoid excessive darkening.

How much BBQ rub should I apply?

Begin with a light, even coating and add more to taste. Large cuts such as brisket or pork shoulder generally need more seasoning than chicken pieces or vegetables. The right amount depends on the cut and your preference.

When should I apply BBQ Rub to a brined turkey?

Remove the turkey from the brine, discard the used liquid, pat the skin dry, and apply the rub before cooking. The brine already seasons the turkey, so start with a lighter coating and adjust to taste.

Can I use this BBQ Rub with Butcher BBQ injections?

Yes. An injection seasons the inside of thicker cuts, while the BBQ Rub seasons the exterior. Consider the salt in both products when deciding how heavily to season.

What sizes does Butcher BBQ All-Purpose BBQ Rub come in?

Choose a 13 oz shaker bottle for convenient everyday seasoning or a 2 lb bag when you cook larger quantities. Select the size you want from the product options.

Can I use this rub on vegetables?

Yes. Sprinkle lightly on potatoes, corn, zucchini, or other vegetables before grilling or roasting. Toss with a little cooking oil if desired to help the seasoning adhere.

Ingredients and Product Information

Ingredients currently listed: Sugar, salt, paprika, brown sugar, monosodium glutamate (MSG), spices, chili pepper, caramel color, garlic powder, citric acid, polysorbate 80 (0.2%), natural smoke flavor, spice extractives, and not more than 2% silicon dioxide added to prevent caking.

Contains sugar and added MSG. Always check the package label for current ingredients, allergens, and nutritional information.

Available sizes: 13 oz shaker bottle and 2 lb bag. Choose your preferred size above.

More Ways to Cook with Butcher BBQ

For your next holiday turkey, explore the Holiday Turkey Brine Kit, which includes this BBQ Rub, Holiday Turkey Brine, a 2-pack of brine bags, and a recipe card. For help planning your bird, visit our Turkey Brine Calculator.