Description
Enhance Your Grilling Experience with Premium BBQ Seasoning
More Than the Basics. Less Than a Specialty Rub.
Grill Master BBQ Rub is the workhorse — paprika, garlic, pepper, balanced and clean. It makes meat taste more like itself. That is the point of it.
Premium BBQ Rub goes a step further. It brings the same savory backbone but adds layers that a simple blend does not — more depth, more warmth, a finish that lingers a beat longer. Not sweet. Not spicy. Just more.
Savory Depth Without Complication
The base is familiar — salt, garlic, paprika — the same foundation every good barbecue rub builds from. What sits on top of that is where Premium earns its name. A broader spice blend. A touch of warmth that is not pepper and not chili. Something aromatic that reads like a dry rub that has been worked on, not pulled from a three-ingredient chart.
On brisket, it builds a bark that is darker and more complex than a basic SPG or all-purpose rub delivers — without veering into sweet territory. On pork ribs, it layers with smoke in a way that makes sauce optional at your own table. On a whole chicken, it seasons through the skin and into the meat without overwhelming the bird. On grilled beef — steaks, tri-tip, burgers — it gives you a crust that tastes like you know what you are doing.
How to Use It
Season generously. Let it sit at least 20 minutes — the salt needs time to pull moisture to the surface and start working. Longer is better on brisket and pork shoulder. An hour ahead is good. Overnight is better.
Smoke low for big cuts. Grill hot for fast ones. This rub handles both.
Pairs with Original Injection on brisket — savory moisture inside, complex bark outside. Prime Injection on beef ribs under Premium Rub is a dinner that ends small talk. Open Pit Pork Injection on a shoulder with this rub makes pulled pork that tastes competition-grade without the competition timeline.
One jar seasons approximately four to five whole briskets, six to eight racks of ribs, or eight to ten whole chickens.
How It Fits in the Kit
Grill Master BBQ Rub is the straightforward all-purpose — balanced, paprika-forward, clean. Texas Bark SPG is the bark specialist — pepper-heavy, no sugar, built for one job. Grilling Addiction is the weeknight workhorse — built for direct heat and fast cooks. Steak and Brisket Rub is the beef specialist — coarse grind, savory-peppery, built for big cuts. The honey rubs are flavor specialists — seven of them, each with a distinct profile.
Premium BBQ Rub is the elevated all-purpose. It is for the cook who wants more complexity than Grill Master offers but does not want a sweet rub, a spicy rub, or a single-protein specialty blend. It is the one that says you thought about the rub before you put it on the meat — without saying you overthought it.
Your Reasons To Buy
- Made in peanut free facility
- Smoking ribs best friend
- Gluten Free
- Comes in 13oz bottle and 2lb bag
- Proudly Made in America
- World Food Championship winner
- Resealable package
- Dual lid for either pouring or shaking
- Melts right into the meat-So sprinkle and cook
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Suggest Use On: Beef, Pork, Chicken, Turkey, and Wild Game
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Application Process: Sprinkle on surface
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Preparation: Ready to use
- Original Blend Series
Ingredients & Nutritional Facts
SALT, BROWN SUGAR, SUGAR, PAPRIKA AND OTHER SPICES, DEHYDRATED GARLIC, DEHYDRATED ONION, DISODIUM INOSINATE, DISODIUM GUANYLATE, PAPRIKA OLEORESIN ADDED FOR COLOR, LESS THAN 1% SILICON DIOXIDE ADDED TO PREVENT CAKING
Let Me Tell You More
Grilling is an art, and every artist needs the right tools, and our premium BBQ seasoning is your perfect partner for achieving grilling perfection. This barbecue rub is meticulously crafted with a blend of spices that elevate the taste of your meats, including beef, chicken, pork, turkey, and even vegetables. With a focus on quality and flavor, our seasoning is designed to bring out the best in your barbecuing, making every meal a memorable feast.
When you use our BBQ seasoning, you'll notice an immediate difference. The balanced combination of spices adheres beautifully to the surface of your meats, creating a crust that locks in juices and boosts flavor. It's versatile enough to be used as a dry rub or mixed into marinades, giving you flexibility in how you prepare your dishes. This versatility means that whether you're a seasoned grill master or a beginner, you can rely on our seasoning to deliver consistent, mouth-watering results every time.
But it's not just about taste. Our BBQ seasoning is also crafted with your health in mind. It’s free from artificial preservatives and packed with natural ingredients that not only taste good but are good for you. Whether you’re grilling up a feast for a family gathering, a neighborhood BBQ, or just a simple weeknight dinner, knowing you’re using a spice blend that’s both delicious and wholesome offers peace of mind and satisfaction.
Barbecuing isn’t just cooking; it’s a tradition, a social activity, and sometimes even a competition. To stand out, you need that distinct flavor that everyone remembers. Our premium BBQ seasoning is that secret weapon. Each spice in our blend was chosen not just for its individual flavor, but for how it complements the others, creating a harmony of tastes that will leave your taste buds tingling. And the rich aroma that wafts from your grill will capture the attention of everyone nearby.
Using our BBQ seasoning is straightforward, but here are some tips to help you make the most of it. Before grilling, generously apply the rub to your meat, ensuring an even coat. Let it sit for at least 30 minutes to let the flavors penetrate. For a deeper flavor, you can season your meat the night before and let it marinate in the refrigerator. When you're ready to cook, preheat your grill to ensure that it’s hot enough to sear the meat quickly, locking in the juices and the flavor from our BBQ seasoning.
So why wait? Transform your grilling experience today with our premium BBQ seasoning. Whether you're aiming for the perfect steak, succulent ribs, or even a well-seasoned batch of grilled vegetables, our seasoning will help you achieve culinary excellence. Make every barbecue a celebration of flavors, and enjoy the compliments you'll receive from friends and family who’ll savor every bite.
Ask the Pitmaster
What makes Premium BBQ Seasoning different from the other Butcher BBQ rubs?
Premium is the top-shelf blend. Most Butcher BBQ rubs have a lane — SPG owns savory and pepper, Honey Rub owns sweet, Sweet Chipotle owns smoke and warmth. Premium takes elements from every lane and combines them at a higher level. The salt and pepper base is there for bark. The sweetness is there for caramelization. A savory spice blend — onion, garlic, paprika, something herbal — rounds the middle. The granulation is finer than the single-purpose rubs, so it disperses more evenly and adheres better to smaller cuts. The flavor is deeper and more layered than any single-purpose rub because it was built to be the only shaker on the table, not one of five. Premium is not a specialty tool. It is the full kit in one bottle.
When should you use Premium instead of a single-purpose rub?
When you want one decision instead of four. A weeknight cook where you are grilling chicken, steak, and vegetables at the same time and do not want to manage separate rubs for each protein. A cookout where the menu is mixed — burgers, sausages, corn, portobellos — and you need one seasoning that works across the entire grill surface. A gift for someone who is new to barbecue and does not have a shelf full of shakers yet. A travel kit where space is tight and one bottle has to cover everything. Premium does what the single-purpose rubs do, just without specializing in any one direction. It will not out-pepper SPG on a brisket. It will not out-sweet Honey Rub on ribs. It will season everything on the grill correctly without you having to think about it.
Does Premium BBQ Seasoning work as a finishing seasoning after cooking?
Yes. The finer granulation makes it especially good as a finishing seasoning. Coarse rubs sit on top of cooked meat and feel gritty. Premium dissolves and blends into the hot surface of a steak or a chicken thigh without a grainy texture. Use it the way you would use a finishing salt — a light dusting over sliced brisket, over grilled vegetables hot off the grate, over roasted potatoes, over scrambled eggs. The flavor blooms on contact with hot food and the finer grind disappears into the surface instead of sitting on top of it. One shaker that works before the cook, during the cook, and after the cook. That is the versatility the finer granulation buys you.
What makes Butcher BBQ Premium BBQ Rub different from Grill Master BBQ Rub?
Butcher BBQ Premium BBQ Seasoning Rub Spice and Grill Master BBQ Rub share a savory, paprika-forward base, but Premium adds a broader spice blend with more aromatic depth — additional layers of warmth and complexity that a simpler all-purpose rub does not deliver. Grill Master is clean and balanced, designed to make meat taste more like itself without adding a distinct flavor profile. Premium is the step up from that — the same savory foundation with more complexity in the finish, a darker bark color from the paprika oleoresin, and a flavor that reads as more considered without veering into sweet or spicy territory. It is the choice for cooks who want an all-purpose rub that tastes like it was built for competition, not convenience.
Why is Premium BBQ Rub particularly good on poultry?
Butcher BBQ Premium BBQ Seasoning Rub Spice has developed a strong reputation for poultry — including a review from a cook who cited Myron Mixon's endorsement of Butcher BBQ's seasoning on chicken as the reason they tried it. The rub's savory, aromatic spice blend seasons through poultry skin during the cook in a way that a simpler salt-and-garlic rub cannot, because the broader spice profile penetrates the fat layer under the skin and flavors the meat rather than sitting only on the surface. The celery in the formula also contributes natural nitrates that help produce a pink smoke ring in smoked chicken and turkey, which is a visual indicator of proper smoke penetration that competition judges look for.
Does overnight seasoning with Premium BBQ Rub improve the result?
Yes — Butcher BBQ Premium BBQ Seasoning Rub Spice benefits from an overnight rest more than most rubs in the lineup because the broader spice blend needs more time to fully penetrate the surface of larger cuts. For brisket and pork shoulder, seasoning the night before and refrigerating uncovered allows the salt to pull moisture to the surface, dissolve into the rub, and then reabsorb back into the meat — a process called dry brining that seasons the interior of the cut rather than just the surface. The result is a brisket or pork shoulder that tastes seasoned all the way through rather than only in the bark. For chicken and turkey, a four-hour minimum rest produces noticeably better flavor penetration than a 20-minute rest.
What does dextrose do in Premium BBQ Rub and how does it affect the bark?
Dextrose in Butcher BBQ Premium BBQ Seasoning Rub Spice is a simple sugar that caramelizes at a lower temperature than sucrose, which means the rub begins forming a glossy, caramelized surface earlier in the cook — particularly during the first hour of a low-and-slow smoke when the meat surface temperature is still rising. This early caramelization contributes to the darker, more complex bark color that Premium produces compared to a rub without dextrose. The dextrose also helps the rub adhere to the meat surface during the pre-cook rest, creating a tacky base that holds the spice blend in place when the brisket or rack of ribs is moved to the smoker.
Can you use Premium BBQ Rub on wild game like venison or elk?
Yes — Butcher BBQ Premium BBQ Seasoning Rub Spice works well on venison, elk, and other wild game where the savory, aromatic spice blend complements the lean, dense muscle structure without masking the natural character of the meat. The broader spice profile in Premium — compared to a plain SPG or simple all-purpose rub — adds depth to wild game that benefits from more seasoning complexity than beef or pork typically requires. Apply generously and allow a minimum 30-minute rest before cooking. For venison roasts and elk steaks, the rub builds a flavorful crust during a hot sear or reverse sear that makes the lean cut taste significantly more complex than a plain salt-and-pepper preparation.
What does dextrose do in Premium BBQ Rub and how does it affect the bark?
Dextrose in Butcher BBQ Premium BBQ Seasoning Rub Spice is a simple sugar that caramelizes at a lower temperature than sucrose, which means the rub begins forming a glossy, caramelized surface earlier in the cook — particularly during the first hour of a low-and-slow smoke when the meat surface temperature is still rising. This early caramelization contributes to the darker, more complex bark color that Premium produces compared to a rub without dextrose. The dextrose also helps the rub adhere to the meat surface during the pre-cook rest, creating a tacky base that holds the spice blend in place when the brisket or rack of ribs is moved to the smoker.
