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The flavor comes from the oils within the spices. Having the freshest spices ensures you have the brightest flavors on your food.
Savory flavor leads. A little sweetness brings it together. Butcher BBQ Premium BBQ Rub is an all-purpose barbecue seasoning for cooks who want more than a basic salt-and-pepper blend without turning dinner into a sweet or spicy dish. Garlic and celery notes lead the flavor, brown sugar adds just a light sweetness in the background, and black pepper rounds out the finish with gentle warmth.
Use Premium BBQ Rub on pork ribs, brisket, steaks, burgers, chicken, turkey, and wild game. It is just as useful for a weeknight grill as it is for a long weekend smoke. One shaker gives you a savory, balanced flavor across the menu.
Pat meat dry and apply an even coat before cooking. Start with a moderate amount on smaller cuts, then adjust to your taste. For brisket or pork shoulder, cover the surface evenly before smoking. For chicken and vegetables, a lighter coating may be all you need.
Pitmaster tip: Premium contains brown sugar and sugar. Keep an eye on the surface over high direct heat and move food to indirect heat if the seasoning begins to darken too quickly.
Premium has a savory-forward flavor, with garlic and celery notes leading the way. Brown sugar adds just a light sweetness in the background, and black pepper brings gentle warmth to the finish.
Neither sweetness nor heat dominates. It is primarily savory, with a little brown sugar sweetness and gentle black pepper warmth. It is a balanced option for everyday barbecue.
Try it on brisket, steaks, burgers, pork ribs, pork shoulder, chicken, turkey, and wild game. Its savory profile also works on grilled or roasted vegetables.
Premium is a savory all-purpose rub with noticeable garlic and celery notes, light brown sugar sweetness, and a black pepper finish. Choose it when you want that particular layered flavor profile rather than a simpler everyday seasoning.
Yes. Apply an even coat to the brisket before smoking. Premium adds a savory seasoning layer to the exterior; the bark you develop will also depend on your smoker, temperature, and cooking method.
Yes. It adds savory flavor with a little sweetness to poultry. Season the surface evenly before grilling, roasting, or smoking, and cook poultry to a safe internal temperature.
Yes. It is a good choice when you want a more savory barbecue profile rather than a heavily sweet rub. Apply it before smoking ribs or pork shoulder, and adjust the amount to your taste.
Yes. Season the meat, then keep it refrigerated until cooking. Because Premium contains salt, use a moderate amount if you are also using a salty injection or another rub.
Premium contains brown sugar and sugar, so its surface can darken or scorch over intense direct heat. Watch the crust closely and use indirect heat when needed.
Yes. Toss potatoes, mushrooms, corn, or other vegetables with a little oil and season to taste before grilling or roasting.
Choose the shaker bottle for everyday use or the 2 lb bag for larger cooks and frequent grilling.
Ingredients: Salt, brown sugar, sugar, paprika and other spices, dehydrated garlic, dehydrated onion, disodium inosinate, disodium guanylate, paprika oleoresin added for color, less than 1% silicon dioxide added to prevent caking.
Always check the package for the most current ingredient and dietary information.

Not every cook calls for a specialty rub. Sometimes you want one seasoning that feels right on a rack of ribs, a brisket, a tray of chicken, or a few steaks on the grill. Premium BBQ Rub fills that spot with a savory flavor that is layered without being complicated.
The garlic and celery notes are what you notice first. A little brown sugar sweetness follows, while black pepper gives the finish a gentle lift. Whether you are cooking low and slow or grilling dinner tonight, Premium brings a balanced barbecue flavor that lets the food stay at the center of the plate.
If your cooking a brisket, pork butt, turkey, ribs, or chicken. Put flavor deep inside the meat. While our rubs covers the outside flavors.
The flavor comes from the oils within the spices. Having the freshest spices ensures you have the brightest flavors on your food.
Choose the perfect BBQ Sauce and Grilling Oil flavor your family will love to eat.
All you have to do is be able to read and have a desire to cook. Our blogs are categorized by what you want to cook like ribs or chicken breast. Never bad BBQ, just some is better than others. Now make your's in the better column.